Homescapes India is a leading brand specializing in luxury bedding and linen products. The company offers a wide range of high-quality pillows, duvets, mattress toppers, and home furnishing items. With a focus on premium craftsmanship and comfort, Homescapes India caters to customers seeking luxury and durability in their home decor.
The Challenges
Key Strategies Implemented
The Challenges
When I took on this freelance project in 2020, the website faced several challenges:
- Low Organic Traffic: The website struggled to attract significant organic traffic due to poor SEO implementation.
- Product Visibility Issues: Many product pages were not optimized for search engines, affecting their rankings.
- Content Gaps: The website lacked engaging, SEO-friendly content that could drive traffic and conversions.
- Technical SEO Issues: Issues such as broken links, slow page loading speed, and improper URL structures were affecting the site’s performance.
- On-Page and Off-Page SEO Deficiencies: Limited keyword optimization, lack of internal linking, and weak backlink profile hindered search engine rankings.
Key Strategies Implemented
To overcome these challenges, I executed a strategic SEO plan, which included:
1. On-Page SEO Optimization
- Conducted keyword research and optimized meta titles, descriptions, and headers.
- Improved product descriptions with high-ranking keywords while maintaining readability.
- Enhanced internal linking structure to improve website navigation and SEO value.
2. Technical SEO Enhancements
- Fixed broken links, optimized URL structures, and improved website speed.
- Implemented schema markup to enhance search visibility.
- Optimized mobile responsiveness for better user experience and rankings.
3. Content Strategy and Updates
- Created SEO-friendly blog content focused on home decor trends, product benefits, and buying guides.
- Regularly updated category pages with fresh and engaging content.
- Improved product listings with high-quality images and detailed descriptions.
4. Off-Page SEO and Link Building
- Built high-quality backlinks through guest posts, business listings, and influencer collaborations.
- Engaged in social media promotions to drive referral traffic.
5. Product Listing Optimization
- Ensured each product listing had a compelling title, optimized description, and relevant keywords.
- Implemented structured data to enhance product visibility in search engine results.
- Regularly monitored product performance and made necessary adjustments.
Results
| Keyword | Ranking |
|---|---|
| bounce back pillows | 1 |
| down feather pillows | 2 |
| super soft luxury pillow | 1 |
| aloe vera pillow | 1 |
| weighted blanket online india | 5 |
| buy pillow protectors | 3 |
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