On-page SEO is a strategic investment: Optimizing individual website pages for search engines takes time to plan, implement, and see results. Contracts ensure that clients commit to a sufficient timeframe, allowing the SEO expert to:
Shorter contracts might deliver limited outcomes: While basic optimizations can provide quick wins, sustained improvement in search rankings and traffic requires consistent efforts over time.
Longer commitments ensure sustainable growth: On-page SEO is not a one-time task; it involves ongoing refinement, such as content updates, technical fixes, and keyword re-optimization, to maintain and grow visibility in search engine results.
A properly planned contract duration ensures both client satisfaction and measurable success.